You would have to be living in a hole not to notice all of the hoopla in the yoga retail arena lately. We couldn’t help but see this as an opportune moment to promote our good friends at Foat Design, as well a few other INCREDIBLE designers that we have recently stumbled upon in the world of Etsy. All of these pieces are made by hand in small batches and are absolutely stunning. I, personally, am purging my closet of clothing that I don’t mesh with anymore (for more reasons than a couple), and pieces from these lovely ladies are my new go-to. Literally. I have orders from each one of them in the pipelines as I type. How can you not love wearing pieces when you know the artistry, passion, kindness, and local support that goes into these ethical alternatives? We are smitten.
Twin sisters Zoe and Kaja create each piece. By hand. Themselves. Zoe has shown me fabrics that she found when she was living in San Francisco years ago. She has stack after stack neatly folded on her shelf, ready for use in a one-of-a-kind piece that may spring from the depths of her creative consciousness into life in one of her original designs. Her office has two sewing machines, spool after spool of gorgeous, colorful, organic fabric, and a random race car or two that belongs to one of her adorable little boys strewn on the floor. It is as homemade as it gets. And beautiful. And with only the sweet sweat of one of my favorite people in the world on the fabrics. Who subsesequently designs and makes the clothes because, well, she loves designing and making the clothes for women of all shapes and sizes. www.foatdesign.com
After eight years in the New York fashion industry working for such notables as DKNY, David Bitton, and Skechers, Roza Kamitova set out to create her own line of clothing. Her vision was to design unique pieces that were not only sexy and stylish, but also comfortable and functional. As a visual artist, Roza had always drawn most of her inspiration from the natural world around her in the mountains of Kazakstan, where she was born and lived until the age of thirteen. In 2010, Roza moved to Australia, and in 2011, she launched Shovava, her personal line of women’s clothing based on her hand drawn paintings and prints of the animals, plants and patterns she was seeing in the incredible beauty of “Oz”. “I observe nature and find inspiration in the smallest details. Maybe it’s a butterfly’s wing or the patterned cell structure of a leaf. Maybe it’s a feather or a raven perched on a tree limb. I take in what I see in the natural world and then create my pieces.”-Roza www.shovava.com
Hayley Elliott is in love with designing clothing that makes you feel beautiful, healthy, intelligent, and pure. Her inspiration comes from color, travel, culture, love, and respect for all beings. Her vision is to better the world by running a sustainable and ethical business. All clothing is compassionately made in-house in Los Angeles, with the realization that clothes made by happy loved people will transfer directly to the beloved customer. Luxury quality, vivid colors, functionality, comfort, and stylishness are at the core of every piece Purusha People creates. Their theory is that what you wear close to your skin is sacred, and the process of creating that clothing should be as creative and kind as possible. Each piece is made in limited run batches with all the love in their hearts. How can you not want to support this company? We are in love, too. www.purushapeople.com
Alice Norumore is an enigma. We know that she lives in London, and that she ships things out SUPER fast once ordered, but that is about all that we can say about Alice. One thing is for damned sure, she is making some fine looking shredded panty-hose looking leggings that both Alesha AND I have coming in the mail as I type. Thanks to Rachel Brathen for sporting a similar pair that got me (Nat) digging, and up popped Ms. Norumore. Beautiful. Her catchphrase is “tribal inspiration for everyday Goddesses.” Yes, please. www.etsy.com/people/alicenorumore
Photos from Foat Design, Shovava, Purusha People, and Norumore. Feature photo by tsuacctnt, used with Creative Commons license.